What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is AutoFair Subaru of Haverhill dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Veteran's Northeast Outreach Center, Make A Wish Foundation, Boys & Girls Club of Greater Haverhill
Exeter Hospital's Center for Cancer Care, The Leukemia & Lymphoma Society

 Subaru Love Promise Heart

Love Promise Stories from AutoFair Subaru of Haverhill

Subaru and AutoFair Subaru of Haverhill believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care  –  Laura W

Thank you to Subaru of Haverhill for donating warm blankets and message of hope cards on July 24, 2018 to Exeter Hospital cancer patients. Because of this ongoing partnership, the connection between the employees at the hospital and the Subaru staff is strong and they have mutual respect for eachother for helping in the community. The Leukemia and Lymphoma Society is grateful for all Subaru of Haverill does for the community.

Thank you for sharing the love!  –  amy h

As the result of a partnership between AutoFair Subaru and the Leukemia and Lymphoma society, patients at Exeter hospital received a donation of blankets and craft kits. Representatives from AutoFair Subaru and LLS were able to meet the Oncology physicians, and tour the cancer center. During the tour, they were able to meet some of the patients and present them with blankets. One patient, upon getting her blanket, stated that she owned a Subaru, and was proud of it. Also, during the tour, hospital staff discussed the art therapy program they have to help the patients cope, and showed off some of the artwork. The donated craft kits will certainly be put to good use at Exeter! Thank you AutoFair Subaru for helping to share the love!

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